Who we are

Optimal Experience is Australasia’s leading research and design consultancy. Our focus is making the world a more user-friendly place, online and offline. Our passionate team of research and design specialists are based in Sydney, Auckland and Wellington.

Meet the team

What we do

It’s pretty simple really: we help you to deliver world-class customer experiences. We find out exactly how people use your website, product or service, and use this information to design experiences that are easy and enjoyable to use.  

Our services

Some of our clients

View more of our clients


At Optimal Experience we’re all about supporting you. We offer a variety of events to help your team learn more about user experience.

No other events available...


Shared and Integrated Design Environments

Posted by Graham Howe in business, design, Optimal Experience, PwC, Uncategorized, user experience on May 20, 2015.

We have taken the plunge and hired a bunch of visual designers and what a shock it was. From ‘want to jump straight into a solution’ to ‘speaking a completely different language’, we’ve been working to integrate them into our entrenched User Centred Design thinking and process to form a common design vocabulary.

We believe a shared and integrated design environment could help us form a common vocabulary, but what do these look like?

We found that Eli Schiff and others have similar questions to ours; when he wrote in his article Fall of the Designer Part II: Pixel Pushers. Read more »

Sign up to our email newsletter

Sign up to receive regular updates on our latest projects, research, and other news in the world of usability.

Twitter updates

Optimal Workshop

Optimal Workshop builds tools for UX professionals.