Who we are

Optimal Experience is Australasia’s leading research and design consultancy. Our focus is making the world a more user-friendly place, online and offline. Our passionate team of research and design specialists are based in Sydney, Auckland and Wellington.

Meet the team

What we do

It’s pretty simple really: we help you to deliver world-class customer experiences. We find out exactly how people use your website, product or service, and use this information to design experiences that are easy and enjoyable to use.  

Our services

Some of our clients

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At Optimal Experience we’re all about supporting you. We offer a variety of events to help your team learn more about user experience.

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This is an article about Webstock. Sort of.
By Emily Hudson, Kristina Nink and Eamon O’Rourke

We love Webstock. Mike, Natasha, Ben and Deb have been refining and polishing their perfect formula for a decade now, and it really shows. Their obsessive commitment to a process of continuous improvement is right up there with the dedication the engineers and designers at Porsche have been pouring into fifty-something years of 911 model development (Eamon, stick to the facts. This is not the parable Natasha told in her closing speech – Ed).

There’s this magical thing about Webstock that never ceases to delight. Natasha – in her capacity of event manager no less – has taken to delivering the closing speech each year on behalf of the directors. She does a spectacular job. So spectacular that she is afforded the same level of attention as any of the keynotes. And she is that good. There was only one other speaker this year that held the attention of 800 odd delegates to the point that you would literally have heard a pin drop. That’s quite a feat in a theatre as big as the St James.

This year Natasha introduced us to the idea of Longtrepreneurship – the notion of being entrepreneurial, but in it for the long haul. Creating a dynasty, not a quick sale.  And more than that, for Webstock to be deliberately small. To stick to the knitting, in one location, with one clear purpose. Read more »

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Optimal Workshop builds tools for UX professionals.