Who we are

Optimal Experience is Australasia’s leading research and design consultancy. Our focus is making the world a more user-friendly place, online and offline. Our passionate team of research and design specialists are based in Sydney, Auckland and Wellington.

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What we do

It’s pretty simple really: we help you to deliver world-class customer experiences. We find out exactly how people use your website, product or service, and use this information to design experiences that are easy and enjoyable to use.  

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At Optimal Experience we’re all about supporting you. We offer a variety of events to help your team learn more about user experience.

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Happy Halloween: Testing a horror video game

Posted by Heath Sadlier in user experience, user testing on October 31, 2014.

This video contains mature content and strong language and may not be suitable for viewing at work.

Recently I read that there is a 50/50 male/female split in terms of people who play games. However, women largely play Facebook or mobile games, not more in-depth games like what you’d find on PC, or game consoles like Playstation. I wanted to look at what the barriers were for new users/non-gamers for getting into gaming so I tested a game with 4 participants (see the video above).

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