Who we are
Optimal Experience is Australasia’s leading research and design consultancy. Our focus is making the world a more user-friendly place, online and offline. Our passionate team of research and design specialists are based in Sydney, Auckland and Wellington.
What we do
It’s pretty simple really: we help you to deliver world-class customer experiences. We find out exactly how people use your website, product or service, and use this information to design experiences that are easy and enjoyable to use.
Some of our clients
At Optimal Experience we’re all about supporting you. We offer a variety of events to help your team learn more about user experience.
We all get frustrated by crappy user experiences from time-to-time. Websites that don’t work as we expect, poor service experiences, or badly designed products, the list goes on. As experience design practitioners we are more sensitive than most to badly designed experiences – and it provides rich fodder for office discussions and examples when we explain what not to do.
One of our favourite examples is the maddening experience using Text-to-Park for on-street parking in Auckland. If you haven’t experienced this yourself, it is a great example of “UX-fail” and we’ve taken great joy at pointing out all its flaws in presentations to any number of audiences. Read more »