Who we are

Optimal Experience is Australasia’s leading research and design consultancy. Our focus is making the world a more user-friendly place, online and offline. Our passionate team of research and design specialists are based in Sydney, Auckland and Wellington.

Meet the team

What we do

It’s pretty simple really: we help you to deliver world-class customer experiences. We find out exactly how people use your website, product or service, and use this information to design experiences that are easy and enjoyable to use.  

Our services

Some of our clients

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At Optimal Experience we’re all about supporting you. We offer a variety of events to help your team learn more about user experience.

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Sprinting our way to better human experiences

Posted by Kris Nygren in business, conferences and events, design, Lean UX, Optimal Experience, PwC, user experience on April 22, 2015.

We’ve been in the human-centred design business for over 12 years now, using and evolving human factors research and UX design methods first conceived half a century ago, and evolved by trailblazing UX heroes such as Jacob Nielsen and Steve Krug.

Two years ago we caught up with Jeff Gothelf at UX Singapore, he’d just released his book on Lean UX and was presenting to the UX faithful at UXSG. We were instantly hooked! It fitted perfectly with the increasing pace of change and speed of results our clients were dealing with.

We asked Jeff to visit us and run Lean UXNZ in New Zealand. He did that in 2013, and after a week of presentations and workshops we’ve never looked back. So two years on many of our UX research and design projects are Lean and our clients are getting amongst it. Read more »

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Optimal Workshop builds tools for UX professionals.