'social design' posts
Recently, there has been heated discussion around whether we can actually create the experience users have with our products. Our take? Sure, experience is ultimately a personal response. However, we do believe in designing robust services that allow users to have a seamless end-to-end experience across multiple channels and touch points.
When trying to consider multi channels and touch points, a service lifecycle is a useful tool. Thinking about a lifecycle asks us to surrender any attachment to a single product and instead consider the role it plays in a larger experience. For example, a modem. A modem is a product, but, more importantly fits within a wider experience of signing up for, receiving, installing and maintaining an internet connection. Read more »
Do you use a smartphone to access important information and services on-the-go? If so, you are not alone: New Zealand is in the midst of a mobile revolution. In a 2012 study, Google estimated that 44% of New Zealanders access the internet using some type of smart phone (http://goo.gl/fYM4o) and this number is only projected to increase.
Have you moved from viewing your smartphone as a gadget for entertainment and communication? Is it now an indispensable tool in your everyday activities? If so, you are part of a growing population of smartphone users that is savvier and more demanding of your mobile experience.
The smartphone revolution presents many challenges and benefits in the world of commerce. Banks epitomize just how difficult it is for large organisations to balance the needs of consumers with security concerns in the mobile environment. They must build user-friendly apps (to attract users) that are robust (to keep users) and secure (to protect users). They simply can’t afford to work by trial-and-error. Read more »
“Co-design” means different things to different people. To me, it’s about the clients, the end-users, the designers, and the developers all collaborating on a design project. Sounds easy, right?
Getting all these different people to input into a design should feel natural, but there are many pitfalls. For example, many people simply don’t have time. And if it’s not done in a structured way it can be difficult to get value from the outputs. There are a lot of reasons not to do it, but the main reason to DO co-design is more compelling: you’ll save time and money in the long run by seeking feedback on the designs up-front.
So how do you make sure you’re getting bang for your buck? Here are a few tips…
1. Clearly define your design problem
Co-design activities are often structured to encourage ‘out of the box’ thinking, but at some point you probably need real, practical solutions. Clearly defining the problem you’re trying to solve will help keep people on track.
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By Lauren Tan
Since the beginning of the 21st century, many consultancies, programmes of work, online communities, conferences, exhibitions and projects have explored how design can be used to address and respond to society’s most complex social challenges.
The UK has been a leader in the use of design for social good. For example, the UK Design Council, who are tasked with promoting the value of design in the UK, have established and run a number of initiatives to explore design for social good. Public sector organisations, such as the UK’s National Health Service, also began employing design to help improve the patient experience in hospitals across the country. And several social design agencies have flourished in the UK, using design to address complex and critical issues in areas such as health and education. Read more »
Out for lunch with a friend one afternoon, I happened to mention the term ‘critical design’. To my surprise she laughed and asked if I had made it up. This lead me to thinking about what critical design actually is and how can it be used to inform design thinking. Read more »
I’ve just got back from a holiday in Bali, and had time to read a couple of books about applied psychology while I was poolside. So for the last newsletter of the year, I thought I’d share with you some of the fun facts I’ve learnt.
Have a great Christmas!
Trent Read more »
A common lament of designers and usability consultants is “if only you’d come to us earlier”. In establishing Optimal Experience this year, we saw the opportunity to work further upstream, before the client closed off options or used up resources that would have made for a better result.
So, we’re excited to be working with a major Australian government department as it prepares for a ground-breaking new web initiative. Last week, we held a three-hour scoping workshop with 30 stakeholders to help crystallise a shared vision – a fistful of ideas that will grow as planning, design, writing and development follow in the next few months. Read more »