'user experience' posts
In this absorbing, interactive infographic Optimal Workshop CEO @Andrewfantastic explores quantifying the value of UX design and making the world a better place.
Time. It’s pretty precious. It’s the currency we spend to get things done. And more often than not, things end up taking more time than expected.
In celebration of World Usability Day 2012, Andrew has produced an interactive and informative infographic that illustrates how user experience (UX) designers around the world are winning back time, a most precious commodity for all of us.
Optimal Workshop is a leading vendor of online usability testing tools serving a global community of UX designers, information architects and usability researchers.
Early 2012 saw a significant milestone when an Optimal Workshop customer used the online card-sorting tool, OptimalSort, to rack up the 1,000,000th user test on Workshop’s tools.
The passing of this milestone set Andrew thinking.
“How much time is saved everyday across the world as the payback of UX design and usability testing?” Read more »
With every user-testing project we do, we encourage stakeholders and project-team members to come along and observe the testing sessions.
And while some are very enthusiastic on the uptake, many never make it to any of the sessions. Excuses like: “I don’t have time”, “I’ll read the report later”, “I’ll watch the recordings”, “You can debrief me on the findings later” and “User testing is your job” seem to be all too common.
Is that so bad? Well, yes, and here’s why:
Observers get the full picture. To some degree, user tests are like soap operas – you won’t get the full picture if you see only one or two episodes. People are unique and you will learn something new from every user you observe. Watching several sessions gives you the chance to uncover trends and patterns, rather than individual comments or isolated incidents.
Observers get it straight from the horse’s mouth. A report will always be a second-hand account, somebody else’s perspective on what they observed. Watching a user test live will give you the insights from your perspective and the motivation to change things. Read more »
As a UX guy who’s worked in and out the web industry for about 20 years I’ve been exposed to some of the worst written web content you’re likely to see. I wrote it. Well, no one else was going to and that included the client and all of his/her colleagues.
“What are we going to put here on the homepage?”
“Oh I think Sarah’s got something.”
Except she hasn’t. So the web producer [me] hacked something together with a cheery, tongue-in-cheek tone that didn’t fit the brand nor addressed the audience as they would wish. I fully expected the client to see this awful copy and rush to replace it through the development server CMS. Except that never happened and the site went live with the howler still in place. Three years later it was still there. Read more »
“Co-design” means different things to different people. To me, it’s about the clients, the end-users, the designers, and the developers all collaborating on a design project. Sounds easy, right?
Getting all these different people to input into a design should feel natural, but there are many pitfalls. For example, many people simply don’t have time. And if it’s not done in a structured way it can be difficult to get value from the outputs. There are a lot of reasons not to do it, but the main reason to DO co-design is more compelling: you’ll save time and money in the long run by seeking feedback on the designs up-front.
So how do you make sure you’re getting bang for your buck? Here are a few tips…
1. Clearly define your design problem
Co-design activities are often structured to encourage ‘out of the box’ thinking, but at some point you probably need real, practical solutions. Clearly defining the problem you’re trying to solve will help keep people on track.
Read more »
We invited Richard Douglass to New Zealand on a three-month secondment, after meeting him at the UXPA conference in Las Vegas earlier in the year. He has a truckload of experience, in everything from building UX teams to conducting user research. Oh, and he happens to know quite a bit about personas.
Personas are fictional characters based on both quantitative and qualitative research. Ideally, they are formed after conducting contextual enquiry interviews with users to uncover their goals and motivations for using a product, visiting a website, etc. The primary advantage of personas is that they embody research in a memorable way that project teams can use to help guide their design decisions. Read more »
Getting people to participate in your online survey is like getting a first date.
No matter whether your users are newbies or long-time customers, their willingness to engage with you on a closer level and share their personal details and opinions with you may vary. Read more »
By Leif Roy and Trent Mankelow
In April and May, we spoke at and attended two conferences on opposite sides of the globe – UX London 2012 in London and Service Design 2012 in Melbourne. Here are our highlights.
Service Design 2012
Attended by Trent Mankelow
I liked the intimate feel of this conference. With only 120-ish people it made the whole thing feel really friendly. The local case studies and content (there was nary a mention of Apple) helped to create a “we can do this” attitude. Read more »
By Kris Nygren
If someone had told me last year that the most innovative initiative we would be involved with in 2012 would be conceived by ACC, I would probably have laughed it off. Yet, for the past four months we’ve been involved with ACC’s Idea Nation initiative and it’s shaping up to be one of the most courageous and creative approaches to a big, hairy problem I have ever seen. Read more »
Going to Webstock is like eating breakfast. A very large breakfast. Think crispy hash browns, creamy mushrooms, plump poached eggs, grainy toast, small but perfectly formed sausages. And slow-roasted tomatoes. And hollandaise.
Of course, the trouble with so much food is the inevitable food coma that follows. So it is with Webstock 2012. My brain is stuffed full of new ideas, and I’m going to be spending the next couple of weeks waddling around, digesting what I learnt.
There were a lot of highlights: the quality of storytelling (hardly a bulletpoint in sight), the mixture of melancholy and mirth, the down-to-earthness of everyone there. Also, Kapiti black doris plum ice cream. Read more »
You’ve finally got your new brand sorted. It’s taken ages, you’ve had multiple shouting matches with your branding agency, but it was all worth it in the end. Just look at that brand – it’s awesome, it’s different from anything else, it’s a work of art.
Read more »