Our focus is designing the best possible customer experience and creating websites, services and products that people love to use.
We can review your designs and suggest quick, inexpensive, ways to improve usability.
We’ll show you how users actually respond to your system, services, or product and the changes that will best meet their needs.
Eye tracking is an advanced technique that pinpoints exactly where users look and for how long.
Quickly find out who’s visiting your site, why they’re there, and what they like and dislike with User Surveys.
We’ll design an Information architecture that helps your users find what they’re looking for, quickly and easily.
Get hard evidence of what users really do on your website and use this information to inform your design decisions.
Gain insight into how people use your system in their usual environment; at work, home, or on the go.
Put a face and name to your user research with personas, and then purposefully design for them.
Co-design workshops are all about identifying the many potential concepts early in the design process. This collaborative approach will provide you with solid, initial concepts from which to spring-board your design initiatives
We design interfaces that look great, work well, and that people love to use.
Our visual designers will bring your screens to life and delight your users without compromising usability.
Great service doesn’t happen by accident; we’ll design an end-to-end service that delights your customers.
Lean UX is a new, faster design process focusing on designing outcomes, not preparing outputs.
Map where you’re headed, how to get there, and what success looks like with a clear website, experience, product, or service strategy.
We provide training courses in core UX methodologies for digital, product and marketing teams who want to build their own capability for UX design and testing.
We’re serious about using the best tools for the job and founded Optimal Workshop to develop a suite of tools that inform and test information architectures. These tools are easy to set up and deliver results quickly.
We work with many of Australasia’s top companies across industries as diverse as banking, education and charities. Our usability tools are used nationally, internationally and we name NASA, British Airways and Apple among our many happy clients.
One of the best measures of success is what our clients say about us. We thrive on producing innovative outcomes for clients and love hearing their feedback.
We’ve showcased some of our favourite projects from a range of clients. We’ll tell you what our clients wanted and how we got there. We’ll also show you some of the great deliverables we produced, and describe their value to our clients.
We’re Australasia’s leading research and design consultancy and love helping people make things easier and more fun to use. There’s something special about our people and approach.
We’re a diverse bunch, from backgrounds including industrial design, cartography, web design and physics. Our consultants bring a wealth of knowledge and experience – not to mention huge doses of enthusiasm and drive – to every project.
Optimal has grown in leaps and bounds since 2003. More than a decade later we’re still striving to help you provide world class customer experiences and having a lot of fun along the way.
We’re proud of our work and our business, but we still blush as the awards roll in. We’ve been recognised for excellence in our field, and helping other companies reach world-class status, from 2006 – 2013
We actively contribute to the UX community and work with two partner organisations. The UXalliance is the global leader in user experience and user research, and Optimal Workshop who create tools for user experience professionals.
If you’ve got the right stuff we’d love to hear from you. Find out if we have specific jobs to fill, what we’re looking for and how to get in touch.
We offer a variety of seminars & events. If you’re just curious about user experience or wanting to hone your skills we can help.
Kelly Ann McKercher
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