What we do
At Optimal Experience we’re experts in analysing, designing and evaluating the interactions between people, systems and organisations.
We facilitate positive, user friendly experiences which support an organisation’s business goals. Our proven user-centred design methods help your projects deliver the results that your customers and stakeholders are wishing for.
Whether you’re at the early stages of a project or have a working system that needs review, we can help. Our services span all phases of the design process and range from a quick, two-hour user test of your website or system to full end-to-end service design.
We can review your designs and suggest quick, inexpensive, ways to improve usability.
Put a face and name to your user research with personas, and then purposefully design for them.
We’ll show you how users actually respond to your system, services, or product and the changes that will best meet their needs.
This collaborative workshop provides you with solid, initial concepts early in the design process
Great service doesn’t happen by accident; we’ll design an end-to-end service that delights your customers
Lean UX is a new, faster design process focusing on designing outcomes, not preparing outputs.
Quickly find out who’s visiting your site, why they’re there, and what they like and dislike with User Surveys.
We design interfaces that look great, work well, and that people love to use.
Our visual designers will bring your screens to life and delight your users without compromising usability
We’ll design an Information Architecture that helps your users find what they’re looking for, quickly and easily.
Map where you’re headed, how to get there, and what success looks like with a clear website, experience, product, or service strategy.
Gain insight into how people use your system in their usual environment; at work, home, or on the go.
Eye tracking is an advanced technique that pinpoints exactly where users look and for how long.
We provide training courses in core UX methodologies for digital, product and marketing teams who want to build their own capability for UX design and testing.
Get hard evidence of what users really do on your website and use this information to inform your design decisions.
Our sister company, Optimal Workshop, has a suite of tools that help us design and test information architectures.